If you have ever bought a t-shirt from one of the country’s leading brands, chances are they really did not produce it. All that the brand did was have another company produce the t-shirt for them without changing its name. Well, this is what we call a white label service. As you read on, you will learn exactly what white label digital marketing is; its benefits, and why marketing firms do it. We will also cover the kinds of white label digital marketing services we offer; our process, as well as the kind of partnership we offer under white label digital marketing.
Our White Label Digital Marketing Services
Although we are not a very large white label digital marketing agency, the white labeling services we offer are far from small. We currently provide the four white label digital marketing services described below.
Technical Support
We are an experienced white label digital marketing team able to make changes to your company’s website without unnecessarily disrupting the flow of business. We have what it takes to create a website support plan, which offers scheduled or routine updates.
Website Design
We know that the best way to keep your visitors on your site as well as increase the chances of them converting into customers is by coming up with the right message and appropriate features, as well as making sure your website design is engaging and user-friendly. The web design services we offer allow you to provide your customers with a site that is not just aesthetically pleasing, but also catered to their desires and needs.
Website Development
We rely on a user-friendly CMS to build sites. This means you will not need the help of a qualified developer every time you want to log into your website and make basic changes. Not only will that save you money, but it will also ensure your changes are made as soon as you want.
Project Management
Communication is key for a business to become successful. That is why, at NB Business Consulting Group, we encourage effective communication not only between you and us, but also between you and your clients. Projects are carefully coordinated and organized by our Specialists to achieve optimum results. Effective project management ensures that any issues that may arise during our partnership are quickly taken care of so they do not inconvenience your clients. We understand that our work is a reflection of your company and we take that role very seriously.
What is White Label Digital Marketing?
Also referred to as private labeling, white labeling is where we provide a marketing product to another company while making sure that we use their name & brand. Under white labeling, the company we partner with receives our expertise and we do the work while they continue to sell the product(s) as their own.
One of the key reasons why business owners go for white label digital marketing services is that it is very cost-effective. In other words, white label digital marketing eliminates the need to hire new staff or to put new software in place every time you want to add a new line of products. This prevents digital marketing agencies from incurring overhead costs as well as allowing them to scale their businesses.
It is not just products that you can white label; you can also do the same with services. That being said, you can have a white label digital marketing agency ship orders and answer calls on your behalf and under your company name while you run your business.
White label online services work particularly great for marketing companies. For instance, you can have another company create content for your visitors while retaining your branding. This makes visitors believe that they are connecting with your organization directly.
There are many reasons for seeking white labeling services, some of them include:
- Inability to keep up with the number of clients
- Not having the time to find new team members
- The need to deliver an outstanding service quickly
- Seeking to stabilize your internal capacity and costs
Ideally, white label digital marketing solutions are classified into three categories. These are:
1. Vendor
These types of white label providers produce deliverables for marketing agencies at a fee. They normally specialize in one kind of service. These include graphic design, copywriting, etc. The major drawback seen in this type of white labeling is that gauging the quality of a deliverable is often tedious.
2. Platform
If you want to automate some aspects of an online marketing campaign, then this type of white label digital marketing solution is for you. It heavily relies on a suite of software solutions to do its job.
The major downside of the platform is that you are likely to experience limited communication with your provider. Additionally, customizability under this type of white label online marketing solution might be restricted.
3. Partner
This is where NB Business Consulting Group lies. Most business consulting firms prefer this type of white label marketing solution. That is because partners invest fully in their relationship with agencies they have partnered with.
Additionally, in white label partners, you get access to a team of highly skilled marketers. This team does a lot, including:
- Not outsourcing/offshoring your work
- Treating your clients as their own
- Making sure that you resell effectively by providing sales support materials
- Offering a holistic suite of services and products
Our Process
We have a detailed process that makes it easy to work with us and increases the chances of your business getting exceptional results. Our 5 step process includes:
Step #1: Initial Consultation
- Here, all you are required to do is make your vision and goals well known to us. You can do this either by giving us a call or sending us an email.
Step #2: Proposal
- Once we have discussed the details with you, we then move ahead to share our observations. We also present you with options to consider to achieve your company’s goals.
Step #3: Contract
- After establishing a service plan that best suits the needs of your firm, the next step is to come up with an agreement. We will require you to sign the agreement before we can get down to business.
Step #4: Production
- In this stage, we onboard you with service details and processes. This is very essential since it ensures a smooth partnership between us and your company.
Step #5: Support
- This is the last stage where we provide customized support solutions, as well as consulting according to your needs and the needs of your clients. We pride ourselves on providing high quality products and service to keep clients satisfied and coming back for more.
White Label Partnerships
At NB Business Consulting Group, we are open to partnership opportunities. Under these partnership opportunities, we trade and/or refer business to one another. For example, you may have a digital marketing service that you offer, but we currently do not and vice versa. With that in mind, we can establish a referral system (mutual white label method) with your company, OR a commission based referral program where we provide each other with potential clients and projects. Under this system, we allow you to provide the service to our clients while retaining our brand and vice versa, OR we benefit from referring new business to one another by receiving some sort of commission payment for the sale/service and are not involved beyond that.
Benefits of White Labeling
White labeling has numerous benefits, some of them being:
1. Putting Your Business Ahead of Your Competitors
If you find the right white label digital marketing agency, then your chances of gaining an advantage over your competitors become incredibly real. A reputable white label digital marketing agency typically provides services that your competitors are not offering. This is particularly crucial if your business is in a competitive niche.
2. Giving You More Time to Focus on Your Business
Most business owners have hectic and unpredictable schedules. This is largely due to the fact they have to deal with marketing, sales, accounting, and running the business in general. While you may hire people to help you with all of these, chances are you will have to do some follow-up and maintenance just to make sure all the work is done correctly and on time. Fortunately, there is a solution, which is to work with a digital marketing partner. All you need to do is discuss and determine what services you require, sign an agreement and leave the rest to them.
3. Easy Handling of Large Orders
It’s easy to take on bigger projects when you have a marketing partner like us. If you own a small business, for instance, chances are you cannot handle a mass amount of customers in one go. Therefore, you will likely be left frustrated in the event that a client wants you to complete hundreds of tasks for them.
Fortunately, if you are working with a white label digital marketing company, then you will have extra manpower to tackle as many tasks as possible within the stipulated time.
How to Pick the Best White Label Digital Marketing Agency
Picking the best white label digital marketing company can be pretty daunting. That is why at NBBC Group, we have a team of highly skilled and experienced individuals who are always ready to offer second-to-none white label digital marketing services to your company. We handle white label work with as much care and consideration as our own projects, and will make sure both you and your clients are completely satisfied. Call us today to learn more about what we do and how it can benefit your business!